Helping Mindful Brands Grow.

Strategy, digital communication, and content for small businesses and solopreneurs ready to do better.

Book a call and let’s talk.
Ramiro Santiago smiling, wearing a dark sweater, next to the brandfulmind logo and the line Mind your impact

Do you mind the way you do business?

Let’s start doing better.

Mindful brands are mindful about what they do, how they do it and what they care about. Let’s be mindful about our products, businesses, beliefs and actions, and let’s create positive impact together.

  • A claim must be specific, true and backed by evidence, or it doesn’t go in your copy.
  • Where you are today. I help you find the next right step, whether it’s your message, your website, your channels or how openly you share your progress.
  • The journey counts. If something isn’t true yet, we don’t say it. We share the progress honestly instead.

I prioritise projects with a social or environmental purpose. When a project isn’t there yet, I only take it on if the brand is open to improving, and I’ll tell you honestly what I would challenge.

Fractional marketing for brands who want to do better

Think of me as the marketing member of your team: I help you take the next right step for people and planet, and tell the honest story of where you are today. Pick what you need or all of it.

Mindful strategy

Defining your north star is halfway to accomplishing your purpose. Let’s build a strategy with sustainability at the core of your business, to create positive change.

  • Benchmark & market research
  • Audience analysis
  • Brand & communication analysis
  • Brand & marketing strategy
  • Sustainable Development Goals
  • Marketing & Communication Implementation
Fostering digital communication

Exceptional content begins and ends with empathy for your audience. Your digital communication can engage, connect and inspire your community. Let’s make it authentic and amplify your impact, sustainably.

  • Content strategy, creation & distribution
  • Visual and written content design
  • SEO
  • Email marketing
  • Social media strategy & management
Engaging social media management

Need just this? I can run your channels on their own: planning, creating, publishing and listening to your community, in a voice that sounds like you.

Websites and landing pages

A website that says what you do in plain words, is easy to use and gets found by the right audience. I take care of the structure, design, copy and SEO, and I keep every page light.

  • Website Audit
  • Website project management
  • Web design
  • CMS implementation
  • Landing pages
  • Web copywriting
  • On-page SEO
SEO Green

Lighter pages, faster loading, better user experience and a smaller carbon footprint for every visit, plus better odds of being found in search.

  • SEO & Carbon Footprint audit
  • Technical SEO optimization
  • On-page SEO
  • Image optimization

Who I work with.

A mix of purpose-led and conventional brands. With each one, I look for the next right step.

Currently

  • AUTORQE-bike technology
  • Bairrada e Rota da BairradaTerritorial brand
  • Trilhos da TerraImmersive travel agency
  • Bam•bu BicyclesSlow mobility & tourism

Previously

  • Municipality of PortoReBOOT and Good Food HUBsPublic sector (Sustainable Projects)
  • Wayz SneakersEthically-designed Footwear
  • Cidel CozinhasKitchen design
  • Work For ImpactFreelance marketplace
  • True North WellnessWellness and yoga studio
  • MarinarFood and family

Why Brandfulmind exists.

Vision

A world where every business gives more than it takes, for a thriving and regenerative future.

Mission

To help small businesses and solopreneurs market and communicate with clarity, honesty and purpose, and to steer every project toward more positive impact.

Who’s behind it.

I’m Ramiro, a fractional marketer based in Aveiro, Portugal. I’ve worked in marketing since 2014, first in industry and then in design and growth agencies serving consumer electronics, robotics, education, healthcare and blue tech. Since 2021, I’ve run Brandfulmind, working as the marketing member of small teams, in Portuguese and English.

Brandfulmind is a one-person studio, and I like it that way. When you book a call, you talk with me and I’m the one who does the work. I’ll be straightforward, kind and always open to learning from you.

Recognition and training

  • Bronze, Branded Content, Clube Criativos Portugal 2018. A campaign co-created with the team at Pedro Gomes Design Studio.
  • 1st place, Prémio Carranca Redondo, advertising creativity, for Licor Beirão. A side project with Pedro Monteiro.
  • Green Digital Skills Certificate, Green Digital Marketing, and the From Linear to Circular programme (2020).
  • Master’s in Marketing and International Relations, University of Aveiro, plus a bachelor’s in Business Management and a postgraduate degree in Neuromarketing.

Have a project in Mind?

Tell me what you’re building and who it’s for. I’ll tell you how I can help, and if I’m not the right fit, I’ll say so.

Book a free call Email me